Playmaker & Creative Strategist

For 20 years, I’ve shaped the ideas behind the work—defining brand platforms, narratives, and campaign ecosystems that resonate culturally and perform commercially. I help companies identify opportunities, clarify strategy, and align teams around bold, insight-driven creative.

I’ve led multidisciplinary teams across agencies and in-house environments, building systems and campaigns that scale while staying true to the brand’s voice. I integrate emerging tools—including AI—to accelerate ideation, uncover new insights, and amplify storytelling without compromising integrity.

I’m passionate about mentoring teams, fostering curiosity, and pushing for ideas that are fearless yet grounded in strategy.

Outside of work, you’ll find me following the NFL and NHL, exploring music, and chasing moments that make people laugh.