I’m at my best in the moment before the brief is written—when the problem still needs to be defined and the opportunity hasn’t quite revealed itself. I like figuring out what should matter, and what we should make about it.

With two decades across agency and in-house teams, I’ve built brands, shaped creative platforms, and led work from the first strategic question to the thing people actually see, feel, and remember. I bring strategy and creativity together, lead teams and stakeholders around a point of view, and create the conditions for great work to happen.

I’m curious about what AI means for creative strategy—not as a shortcut, but as a new way to think, explore, and find ideas we might not have found otherwise.

Outside of work: NFL Sundays, live music, and anything that makes me laugh out loud.