Mattel is home to a vast assortment of iconic brands like Hot Wheels, the #1 selling toy in the world. In 2023, Barbie the doll became Barbie the blockbuster, generating a massive wave of pop culture and a billion dollars the first month in theaters. Despite the success of its powerhouse properties, the Mattel masterbrand has been quiet for decades and its purpose unclear to a broad audience.

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Mattel Creations

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