MOTU
The Power Returns
The Challenge
Revive He-Man for a new generation without losing the passionate fanbase that kept the franchise alive for 40 years.
The Strategy
Put the most passionate fans first. If we could earn the trust of collectors and longtime fans, we could evolve the franchise for a broader audience without losing what made it matter.
The Idea
Build a modern He-Man brand that honored the original while pushing it forward—from a new visual system and collectible-first product strategy to an irreverent social voice and fan-first experiences. A Skeletor-led scavenger hunt brought that strategy to life across physical and digital spaces.
My Role
Creative Strategy · Brand System Development · Campaign Direction · Social Strategy · Experiential Concepting · Franchise Partnership Direction
The Impact
Reignited the franchise across products, content, and experiences, including two successful Netflix series and a live-action film in development.
