Barbie, Hot Wheels, Polly Pocket, and Matchbox—household names. But the parent brand, Mattel, had faded into the background. With new ventures on the horizon, it was time to reignite its presence.

We revamped the corporate logo, crafted Mattel's debut theatrical intro, transformed the dull corporate office into a vibrant toy company hub, and even launched a thrilling theme park.

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Mayhem at the Mansion

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Epcot Food & Wine