The challenge? Bringing He-Man into the modern era while honoring its '80s roots. We crafted a universe that resonates with nostalgic adults and captivates new generations. From revamped toys to epic activations, we went all out. With a fresh logo, collector-worthy toys, witty social banter, heroic birthday bashes, and surprise pop-ups, we're keeping the fandom alive. Plus, two hit Netflix series and a blockbuster movie on the horizon for 2026!
Skeletor was not one to be forgotten. After He-Man's 40th birthday celebration, we decided he needed his own Skelebration.
Skeletor made sure to document his locations and where he had already explored in the city.
Replacing the previous Iron Cross chest emblem, I designed a new He-Man logo that brings the HM and sword together. Very proud to see it introduced to the world with both Netflix series and in 2025 the feature film.
The relaunch of the brand required many new logos from the core Masters of the Universe logo to the Netflix series titles to the new toy lines. It was imperative to keep some of the nostalgia while shedding the stodgy 80s feel.