The challenge? Bringing He-Man into the modern era while honoring its '80s roots.

We crafted a universe that resonates with nostalgic adults and captivates new generations. From revamped toys to epic activations, we went all out. With a fresh logo, collector-worthy toys, witty social banter, heroic birthday bashes, and surprise pop-ups, we're keeping the fandom alive. Plus, two hit Netflix series and a blockbuster movie on the horizon for 2026!

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