For Disney’s first in-park augmented reality experience, we introduced a new layer of interactive storytelling to Mickey’s Not-So-Scary Halloween Party.

Guests became “Spectre Collectors,” using their phones to track and capture escaped spirits from the Haunted Mansion.

The experience blended physical and digital exploration—rewarding participation with exclusive in-park prizes while deepening immersion across the event.

The result: increased engagement, extended dwell time, and measurable retail impact—proving that a little mayhem can drive serious results.