Barbie. Hot Wheels. Polly Pocket. Matchbox. The brands were legendary—but Mattel itself had faded into the background.

We brought it back to the forefront.

Starting with the logo, we modernized the iconic cog and refined the typography to feel sharper, more digital, and future-ready. Then we reimagined the corporate environment—transforming it into an immersive brand experience.

From neon Barbie installations to a life-size American Girl VW bus café and a fully functional Magic 8-Ball, the office became a living expression of creativity and storytelling.

That momentum extended outward—fueling campaigns for Mattel’s first films, new theme parks, and beyond—reconnecting the company’s legacy with its future.