Reviving a 50-year-old card game? Challenge accepted! We spiced it up with a cheeky new approach, showed up on TikTok, partied in Vegas, roped in a few celebs, and boom! UNO takes the crown as the world's #1 game in just 3 years, marking its first reign at the top spot globally.
UNO had licensed with brands before, but never at the level we were aiming for now. From cards to merchandise, UNO proved to be a cultural phenomenon.
Working with athletes like Giannis Antetokounmpo, artists like Shepard Fairey, fashion houses like Moncler and even collaborators like Justin Beiber, UNO elevated and expanded.
We tapped into our UNO loving friends and threw influential gatherings, like QuestLove's celebrity game night.
UNO embraces humor and especially on April Fool's Day where we always have extra fun. Sometimes the hype is so big, it leads to new merchandise, further increasing revenue.